Climate communication: understanding the end-users’ environment is crucial to information up-take
Communicating climate information effectively with target audiences such as government technical staff starts with well-conceived and carefully packaged communication materials. But it doesn’t end there. According to recent research by a four-year multi-disciplinary team working on generating new climate information for Africa, ensuring audience up-take of this information calls for understanding the environment in which the audience receives and uses these materials.






































































